Website Redesign, Character Design, Custom Illustrations, Product Logos & Information Architecture

After securing its final round of investment funds and securing partnerships with two industry leaders BlueCedar was ready to do a design 180 from one that targeted investors to one that aligned with its target market – mobile app developers. As part of this strategy, One Solution Studio was tasked to invent a character that embodied intelligence, multitasking, sophistication, adaptability, and speed. From this Cedarpus, the octopus was born with his sidekick Kitcat.