Content Strategy & Copywriting

Content strategy is the planning, development, and management of content that is used to achieve business goals in digital marketing. It’s important because it helps to ensure that content is created with a clear purpose and message, that it’s aligned with business goals and user needs, and that it’s optimized for search engines.

We create effective content strategies by defining the goals, identifying the target audience, researching keywords and competitors, defining the brand voice and messaging, and creating a plan for content creation and distribution.

We do this by first identifying the business goals, defining the target audience that aligns with those goals, and creating content that speaks to their needs and interests. 

The best types of content for digital marketing depend on the target audience and business goals. Common types of content include blog posts, social media posts, videos, infographics, and ebooks. We choose the format that best communicates the message and resonates with the target audience.

We do this by tracking key performance indicators (KPIs) such as website traffic, engagement, leads generated, and sales. We can also analyze data from Google Analytics and social media platforms to determine which content performs and which doesn’t.

We optimize the content for SEO by researching keywords, using them in the content and meta tags, writing high-quality and original content, ensuring the website is mobile-friendly, and using internal and external linking. You can learn more about our SEO services here.

We create content calendars by defining the content themes and topics, identifying key dates and events, planning out the content distribution channels, and setting a publishing schedule.

You should update or refresh your content strategy regularly, as your business goals and audience needs may change over time. It’s a good idea that we review and adjust the strategy every 6-12 months, or whenever there are major changes to the business or industry.

We write effective copy for digital marketing by understanding the target audience, crafting compelling messaging, using persuasive language, and focusing on benefits instead of features.

We tailor copy to different digital marketing channels by understanding the characteristics and requirements of each channel, using language and formatting that is appropriate for each channel, and focusing on the specific needs and interests of your target audience on each platform.

We measure the effectiveness of copy by tracking key performance indicators (KPIs) such as click-through rates, conversion rates, engagement rates, and social media shares. We can also analyze data from Google Analytics and social media platforms to determine which copy performs best.

Storytelling can help to make a brand more relatable and memorable. By creating a compelling narrative, we can engage the audience and create an emotional connection with them.

We write copy that connects with your target audience, by understanding their needs and interests, using language and messaging that resonates with them, and focusing on the benefits of your product or service rather than the features.

We write compelling headlines by using strong language, focusing on the benefits of your content, using numbers and statistics, and making sure your headline is relevant to your target audience.

We ensure your copy is legally compliant by researching and understanding advertising guidelines and regulations, avoiding making false or misleading claims, and using disclaimers when necessary. You should also consult with legal experts if you have any concerns or questions.